Client: Qualcomm
Agency: McCann New York
Role: Group Creative Director

Designer/Illustrator: George Katz

Qualcomm is a partner of Formula E, an automotive race similar to Forumla 1, but with one major twist - all of the cars are powered by electric.
Qualcomm asked us to design a series of race posters for two races, Paris and New York.

The posters were so well received with in Qualcomm and Forumla E, they asked us to design the safety car for the two day race weekend in New York City, the first time that any race of it's kind has ever been held.


ONE-OFF SPECIAL PIECE FOR MOMA
screen inks
car paint
aluminum sheet
size 44”x60”




LIMITED EDITION POSTERS
spot UV
embossing
metallic paint
120 gram
size 44”x60”