Agency: McCann New York
Role: Group Creative Director
LIA 2017TV/CINEMA/ONLINE FILM (HUMOR):
TV/CINEMA/ONLINE FILM (CAMPAIGN):
THE ANDYS 2018IDEA:
CHICAGO INTERNATIONAL COMMERCIAL CAMPAIGN:
FILM FESTIVAL TELEVISION
THE ONE SHOWSHORT FORM:
NEW YORK FESTIVAL FILM:
ADVERTISING CLUB BRAVE BRAND HONOREE
OF NEW YORK 2018
2018 Honorees include:
Burger King and Lola MullenLowe: "Scary Clown Night"
Diesel and Publicis: "Go with the Fake"
Ikea and Acne: "Ikea’s Response to Balenciaga"
KFC and Mother London: "FCK"
Mars Wrigley Confectionery and DDB Chicago: "Exclusive the Rainbow"
Nike and W+K: "Nike Breaking2"
Orange Telecom and FP7/CAI: "Now or Never"
Procter & Gamble and BBDO NY: "The Talk"
Qualcomm and McCann NY: "Ignore This – Beatbox & Bavarian Dance"Tide and Saatchi & Saatchi NY: "It’s a Tide Ad"
People love their smartphones. And while they think that's because of the screen or the camera or all those apps, the reality is what people really love-what they can't live without-is the Qualcomm technology that makes it all possible. After all, Qualcomm invented the smart behind every phone you can think of.
When the commercial breaks come on while you’re watching TV, a lot of people naturally look to their smartphones to see what’s going on. And since Qualcomm invented the technology that makes smartphones so mesmerizing and indispensible, we are totally okay with that. So watch our commercial, or go ahead and check your smartphone. Either way, you're getting a whole lot of Qualcomm.