Client: Kraft Mac and Cheese
Agency: VaynerMedia
Role: Group Creative Director
Kraft found that 56% of parents have served their kids mac & cheese for breakfast more often during COVID-19 lockdowns. So for the first time ever, Kraft Mac & Cheese is removing dinner from its iconic blue box...because isn't it also approved for breakfast?
![](https://freight.cargo.site/t/original/i/052a7139b15ea34e99e5c4d8303f6330ab5971592f0236842a8e0ae6e1bc680b/Screen-Shot-2021-04-12-at-9.14.31-AM.png)
![](https://freight.cargo.site/t/original/i/98e4381868af147233751a11c6dcfebd21fc27ce2dd0d31c679cbe44dc810307/Screen-Shot-2020-08-17-at-11.53.56-AM.png)