Client: Qualcomm
Agency: McCann New York
Role: Group Creative Director

We want the world to better understand Qualcomm and we thought the best way to do that was to show that Qualcomm is already an important (and beloved) part of their everyday lives.  Most people have no idea, but Qualcomm is the reason why they love their smartphones so much – whether they love it for the speed, the battery life or all the amazing applications and capabilities that smartphones have introduced into our lives.  It’s all made possible by Qualcomm.
People love their smartphones.  And while they think that's because of the screen or the camera or all those apps, the reality is what people really love- what they can't live without- is the Qualcomm technology that makes it all possible. After all, Qualcomm invented the smart behind every phone you can think of.