Client: MasterCard
Agency: McCann XBC
Role: Associate Creative Director
Integrated Campaign for MasterCard in partnership with Stand Up 2 Cancer, which included TV, Out of Home, & Digital (R/GA).
The Plate logo was the key component to the campaign.
The Plate logo was the key component to the campaign.
![](https://freight.cargo.site/t/original/i/416884ecdb4e06fed57c37bb0364be8ad6466c890f212c40f19eeda0dc1199a7/dig-in_FINALPLATE_o.jpg)
MasterCard And Stand Up to Cancer "Running" featuring Eric Stonestreet
MasterCard and Stand Up to Cancer "Mascot"
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MasterCard and Stand Up to Cancer "Mascot"
![](https://freight.cargo.site/t/original/i/f623dca1290ffb830b2ac69eba8ceab21179177fd05e4d2df1e8d9e25b27f0b9/IG_H13MC009_195_07_o.jpg)
![](https://freight.cargo.site/t/original/i/bc75efee5a16060e1f7c07fff30fd7c580625867ae31d3647678810bb8b8e98b/IG_H13MC009_190_07_o.jpg)
![](https://freight.cargo.site/t/original/i/c63d873a79b0d3e24eb24669888833d4dbc6b6e83ade96c1f8e8e556af34cef6/IG_H13MC009_194_07_o.jpg)
![](https://freight.cargo.site/t/original/i/217fe60fdbbf188c0f1acbfb15f2925f21dd35d1c1f7e8508e95d3dc4e5d971d/IG_H13MC009_193_07_o.jpg)
![](https://freight.cargo.site/t/original/i/aaed904e4d82128d4518bbf036631de71bf3a3cc81120a88358b6c347aec94e8/IG_H13MC009_192_07_o.jpg)
![](https://freight.cargo.site/t/original/i/f376f2d734eb6eb50ba6ee0870d5a3db46cf3ad44f7b87432b90f7b8cd1a3a7b/IG_H13MC009_191_10_o.jpg)
![](https://freight.cargo.site/t/original/i/e7fcf31319e34153c7ff69df9943932da35499a85ceffa796c2c0eafc273b484/P1000124_o.jpg)
![](https://freight.cargo.site/t/original/i/98d32d2ce712d19d32817368f9a1df9b45f462c81ac372f03360a3d6d5a2cede/P1000125_o.jpg)