Client: State Street Global Advisors
Agency: McCann NY
Role: Group Creative Director

FCS Portfolio Awards:

TV: Bronze
BANNERS: Silver
PRINT: Silver

While others portray a false sense of ease, State Street Global Advisors isn’t afraid to acknowledge that the world of investing may be complicated but opportunities are still there for the taking. “There’s opportunity in complexity” is a campaign that invites audiences to see the world through the eyes of someone working at SSGA.
Suddenly, hidden market factors and trends become obvious and lead to innovative solutions that only SSGA can deliver. Put simply, the difference between SSGA and other financial institutions is the difference between black and white and color.
The campaign (TV, print, digital) had a Reach of 98.1% and GRP of 947.51.*






FCS Portfolio Awards: Silver