Client: UFC
Agency: McCann NY
Role: Group Creative Director
With UFC star, Ronda Rousey, transcending the sport of MMA, these pre-roll films aimed to show people that MMA is a worthy pursuit for young girls.
The videos were syndicated across the web turning these young combat athletes into online stars. JJ was even interviewed by Ellen DeGeneres.
![](https://freight.cargo.site/t/original/i/8a3c34e6ca303758747a3472f206df3afffe63dd521e6eec3e984d5a38eda45f/NY-Times.jpg)
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![](https://freight.cargo.site/t/original/i/ea5aee5dd883f6fe2aafc8ff658703f47798889e0e31373f36cfc3c267d6f3cc/Screen-Shot-2015-11-05-at-12.34.27-PM.png)