https://vincelim.com vince lim Wed, 26 Jan 2022 15:40:09 +0000 https://vincelim.com en https://vincelim.com/HOME Fri, 08 Dec 2017 19:18:22 +0000 vince lim https://vincelim.com/HOME https://vincelim.com/ABOUT Sat, 09 Dec 2017 04:45:36 +0000 vince lim https://vincelim.com/ABOUT <img width="3024" height="4032" width_o="3024" height_o="4032" data-src="https://freight.cargo.site/t/original/i/1a1a0097319b9031f41f15db515441f4c9c44ccb7ac4ef43040b05df3d49c15e/IMG_8587.JPG" data-mid="88696098" border="0" data-scale="83" src="https://freight.cargo.site/w/1000/i/1a1a0097319b9031f41f15db515441f4c9c44ccb7ac4ef43040b05df3d49c15e/IMG_8587.JPG" /> From Army brat to Chief Creative Partner, my life has been one big creative adventure. Growing up on the move taught me to see the world from every angle—a perspective that’s fueled a 30+ year career shaping ideas for brands like Guinness, Carlsberg, Budweiser, Microsoft, and KraftHeinz. That journey has taken me across the globe, with stops in Ireland, Germany, San Francisco, Los Angeles, and New York. Along the way, I helped launch “Fearless Girl,” killed off Mr. Peanut (and brought him back as Baby Nut), and led creative teams from Dublin to New York. After stints at BBDO, McCann, VaynerMedia, Argonaut, and Barbarian, I now drive big ideas at Dentsu Creative — while finding my greatest joy at home with two amazing boys, my endlessly patient wife, and a sneaker collection that’s getting out of hand. 2024Dentsu CreativeChief Creative Partner 2023BarbarianChief Creative Officer 2021Argonaut NYLaunched and established East Coast presences 2020Planters Super Bowl Death of Mr. PeanutBirth of Baby Nut 2018Lockheed Martin Think Inside the Box D&amp;AD 2018 Most Awarded Creative Director 2017Cannes 2017 Top 5 Cannes Creative Director of the Year. State Street Global Advisors "Fearless Girl" QualcommA member of the successful pitch team. 2016 State Street Global AdvisorsFCS Portfolio Awards: 2 silvers, 1 bronze 2014MicrosoftA member of a successful all-star team of creatives, partnering with Michael Craven and working along side with Con Williamson, Andy Azula, Mike Howard and Mat Bisher. Together we were responsible in bringing the world's largest pitch to IPG &amp; McCann WorldGroup. 2013USPS Team member of the successful McCann New York pitch team responsible in winning the account. 2012 7UP Winter WonderlandSilver Medal, 2011 AOI Image 36:the best of British Illustration Distinguished Merit Award, 3x3 Pro Show no.9 Awards 2007Guinness “You’ve Been Kitted”APMC Silver and Bronze 2006 Guinness “You’ve Been Kitted” Echo Awards Diamond and Gold 2005Guinness “You’ve Been Kitted” An Post Awards Gold https://vincelim.com/FEARLESS-GIRL Thu, 30 Mar 2017 11:34:57 +0000 vince lim https://vincelim.com/FEARLESS-GIRL Client: State Street Global Advisors Agency: McCann NY Role: Group Creative Director Artist: Kristen Visbal: Visbal Sculpture, Inc. <img width="2102" height="194" width_o="2102" height_o="194" data-src="https://freight.cargo.site/t/original/i/98f3cea67ad0b5f53f8c3df2141fb79cea875f6f3fcb91fa56b4e98de87d779e/fearless.jpg" data-mid="15451557" border="0" src="https://freight.cargo.site/w/1000/i/98f3cea67ad0b5f53f8c3df2141fb79cea875f6f3fcb91fa56b4e98de87d779e/fearless.jpg" /> <img width="800" height="800" width_o="800" height_o="800" data-src="https://freight.cargo.site/t/original/i/d3a5c82ab72ee8a5912b4fa2d0a290d942d58609bd76db6fc8201e4d4ef6e432/2.jpg" data-mid="14190019" border="0" src="https://freight.cargo.site/w/800/i/d3a5c82ab72ee8a5912b4fa2d0a290d942d58609bd76db6fc8201e4d4ef6e432/2.jpg" /> <img width="800" height="201" width_o="800" height_o="201" data-src="https://freight.cargo.site/t/original/i/da9c830eee3175a6423cc293a39c1e26dfb026948e9a907b1dec548fc7c0307f/3.jpg" data-mid="14190022" border="0" src="https://freight.cargo.site/w/800/i/da9c830eee3175a6423cc293a39c1e26dfb026948e9a907b1dec548fc7c0307f/3.jpg" /> <img width="800" height="800" width_o="800" height_o="800" data-src="https://freight.cargo.site/t/original/i/097d44272e6ee17f6e191ec751fceac6ea8a2417258161349d1c37c1a2f4c8b7/4.jpg" data-mid="14190047" border="0" src="https://freight.cargo.site/w/800/i/097d44272e6ee17f6e191ec751fceac6ea8a2417258161349d1c37c1a2f4c8b7/4.jpg" /> <img width="800" height="187" width_o="800" height_o="187" data-src="https://freight.cargo.site/t/original/i/81232e6f576917636d2e7ff31cf61c891909db096bc67d7eb23750d7c9485648/5.jpg" data-mid="14190052" border="0" src="https://freight.cargo.site/w/800/i/81232e6f576917636d2e7ff31cf61c891909db096bc67d7eb23750d7c9485648/5.jpg" /> <img width="800" height="802" width_o="800" height_o="802" data-src="https://freight.cargo.site/t/original/i/66a6ebc9d15cc055c01471fa829110bb2d35f3aefbfdba0e1be8faa3a9f04da3/6.jpg" data-mid="14190054" border="0" src="https://freight.cargo.site/w/800/i/66a6ebc9d15cc055c01471fa829110bb2d35f3aefbfdba0e1be8faa3a9f04da3/6.jpg" /> <img width="800" height="801" width_o="800" height_o="801" data-src="https://freight.cargo.site/t/original/i/840e8abf09b11351fd20a0cd3622f2534b4d10d6eb36ba4167a416ed7442d905/7.jpg" data-mid="14190056" border="0" src="https://freight.cargo.site/w/800/i/840e8abf09b11351fd20a0cd3622f2534b4d10d6eb36ba4167a416ed7442d905/7.jpg" /> CANNES 2017:TITANIUM: Grand Prix GLASS: Grand Prix OUTDOOR: Grand Prix Gold PR: Grand Prix Gold Silver PROMO &amp; ACTIVIATION: Two Golds Silver MEDIA: Two Golds DIRECT: Two Golds Silver Bronze DESIGN: Two Golds ACT RESPONSIBLE Cannes Tribute 2017 Award D&amp;AD 2017:DIVERSITY&amp; EQUALITY:Black Pencil INDUSTRY EVOLUTION:White Pencil CLIOS 2017:BRANDED CONTENT:Clio Grand EVENTS/EXPERIENTIAL:Clio Grand INNOVATION:Clio Grand OUT OF HOME:Clio Grand PUBLIC RELATIONS:Clio GrandThree Clio Gold BRAND DESIGN:Clio Gold BRANDED ENTERTAINMENT:Clio Gold CRESTA 2017:AMBIENT MEDIA: Grand Prix OUTDOOR:Grand Prix BRANDED ENTERTAINMENT:Grand Prix PROMOTIONS &amp; INCENTIVES:Grand Prix DIRECT MARKETING:Gold EPICA AWARDS OUTDOOR:Grand PrixGold LIA 2017AMBIENT:Grand LIA INTEGRATION:Grand LIATwo Gold NON-TRADITIONAL:Grand LIAThree GoldsSilver BANKING/FINANCIAL/INSURANCE:Gold BRANDED ENTERTAINMENT: Gold EXPERIENTIAL/LIVE EVENTS: Gold INTEGRATION: Gold THE NEW: Gold DESIGN: Bronze CRISTAL 2017CORPORATE &amp; PR:Grand CrystalGold OUTDOOR:Grand CrystalTwo Golds DESIGN:Two Golds MIDAS 2017 CORPORATE IMAGE:Grand Midas CORPORATE IMAGE: Gold DESIGN/IDENTITY: Gold EVENT: Two Golds INVESTMENT BANK: Gold OUT OF HOME: Gold PUBLICE RELATIONS: Gold SOCIAL MEDIA: Gold ADWEEKBEST ADS OF 2017 THE GOOD REPORT 2017#1 CAMPAIGN FOR GOOD THE ANDYS 2018&nbsp;GRANDY CRAFTGold RESET Gold AD AGE CREATIVITY AWARDS 2018Experiential Campaign of the Year D&amp;AD 2018&nbsp;OUTDOOR ADVERTISING/TACTICAL Black Pencil PUBLIC ENVIRONMENTS Yellow Pencil USER GENERATED Yelllow Pencil BRAND EXPERIENCE &amp; ENVIRONMENTS Yelllow Pencil ADVERTISING &amp; MARKETING COMMUNICATIONS/BRAND Yelllow Pencil EARNED MEDIA/LARGE BUSINESS (OVER 500 EMPLOYEES) Yelllow Pencil USE OF OUTDOOR Yelllow Pencil USE OF PR Yelllow Pencil COMMUNITY EXPERIENCE Graphite Pencil DESIGN FOR PUBLIC SPACES Graphite Pencil DESIGN/BRANDS Wood Pencil OUT-OF-HOME Wood Pencil USE OF EVENTS Wood Pencil ADC 2018 &nbsp; DESIGN FOR GOOD: ADVERTISING Gold DESIGN FOR GOOD: EXPERIENTIAL DESIGN Gold EXPERIENTIAL DESIGN: GUERRILLA/STUNT Bronze EXPERIENTIAL DESIGN: PLACEMAKING Gold SPECIAL AWARDS: EXPERIENTIAL DESIGN Best of Displine THE ONE SHOW 2018 &nbsp; BEST OF SHOW BEST OF DISCIPLINE CMO PENCIL CULTURAL DRIVER Gold DIRECT MARKETING: EXPERIENTIAL &amp; INSTALLATIONS Gold DIRECT MARKETING: GUERRILLA MARKETING Gold PUBLIC RELATIONS: EVENTS &amp; EXPERIENTIAL Gold PUBLIC RELATIONS: COMMUNITY BUILDING Bronze BRANDED ENTERTAINMENT: LIVE EVENTS Gold DESIGN: AMBIENT MEDIA Gold SOCIAL MEDIA: COMMUNITY BUILDINGS Gold PRINT &amp; OUTDOOR: EXPERIENTIAL &amp; INSTALLATIONS Gold PRINT &amp; OUTDOOR: AMBIENT MEDIA Gold WEBBY 2018 &nbsp; REAL-TIME RESPONSE (PR) BEST VIRAL PR CAMPAIGN BEST CAUSE RELATED CAMPAGIN (PR) BEST USE OF EARNED MEDIA NEW YORK FESTIVAL ADVERTISING 2018 &nbsp; BEST OF SHOW OUTDOOR&nbsp;Grand Prix AVANT-GARDE&nbsp; Grand Prix ACTIVATION &amp; ENGAGEMENT&nbsp; Grand Prix BEST USE OF MEDIA First Prize Award Second Prize Award ACTIVATION &amp; ENGAGEMENT &nbsp;Two First Prize Award Second Prize Award DESIGN Two First Prize Award Second Prize Award AVANT-GARDE/INNOVATION Three First Prize Award Two Second Prize Award Third Prize Award OUTDOOR/OUT OF HOME MARKETING First Prize Award Third Prize Award BRANDED ENTERTAINMENT Second Prize Award Third Prize Award DIRECT &amp; COLLATERAL Third Prize Award EFFIE 2018 &nbsp; BEST OF SHOW Grand Effie CARPE DIEM - PRODUCTSGold CORPORATE REPUTATION Gold POSITIVE CHANGE: SOCIAL GOOD - BRANDS Gold FINANCE Gold SMALL BUDGETS - PRODUCTS Gold MEDIA IDEA Gold MEDIA INNOVATION - EXISTING CHANNEL Gold AICP NEXT AWARDS 2018 &nbsp; THE MOST NEXT AWARD NEXT BRANDED CONTENT NEXT CAUSE MARKETING NEXT EXPERIENTIAL CANNES 2018SUSTAINABLE DEVELOPMENT GOALS Bronze CREATIVE EFFECTIVENESSSilver Bronze THE ONE SHOW 2019CREATIVE EFFECTIVENESSGold https://vincelim.com/IGNORE-THIS Thu, 22 Jun 2017 13:20:39 +0000 vince lim https://vincelim.com/IGNORE-THIS Client: Qualcomm Agency: McCann New York Role: Group Creative Director Director: Lance Accord <img width="2730" height="382" width_o="2730" height_o="382" data-src="https://freight.cargo.site/t/original/i/666b4f52dadd150ec889f4fc1beb3a3ba68c9460ae6e002eb588cb381a361b0f/Screenshot-2023-03-31-at-6.01.46-PM.png" data-mid="173852124" border="0" src="https://freight.cargo.site/w/1000/i/666b4f52dadd150ec889f4fc1beb3a3ba68c9460ae6e002eb588cb381a361b0f/Screenshot-2023-03-31-at-6.01.46-PM.png" /> LIA 2017 TV/CINEMA/ONLINE FILM (HUMOR): SilverTV/CINEMA/ONLINE FILM (CAMPAIGN):Bronze THE ANDYS 2018IDEA: Gold CHICAGO INTERNATIONAL FILM FESTIVAL TELEVISION AWARDS 2018COMMERCIAL CAMPAIGN: Silver THE ONE SHOWSHORT FORM: Two Merit NEW YORK FESTIVAL ADVERTISING 2018FILM: Finalist Certificate ADVERTISING CLUB OF NEW YORK 2018BRAVE BRAND HONOREE 2018 Honorees include:&nbsp; Burger King and Lola MullenLowe: "Scary Clown Night"Diesel and Publicis: "Go with the Fake"Ikea and Acne: "Ikea’s Response to Balenciaga"KFC and Mother London: "FCK" Mars Wrigley Confectionery and DDB Chicago: "Exclusive the Rainbow"Nike and W+K: "Nike Breaking2" Orange Telecom and FP7/CAI: "Now or Never" Procter &amp; Gamble and BBDO NY: "The Talk"Qualcomm and McCann NY: "Ignore This – Beatbox &amp; Bavarian Dance"Tide and Saatchi &amp; Saatchi NY: "It’s a Tide Ad" CLIO 2018FILM: Shortlist When the commercial breaks come on while you’re watching TV, a lot of people naturally look to their smartphones to see what’s going on. And since Qualcomm invented the technology that makes smartphones so mesmerizing and indispensible, we are totally okay with that. So watch our commercial, or go ahead and check your smartphone. Either way, you're getting a whole lot of Qualcomm. https://vincelim.com/THINK-INSIDE-THE-BOX Sat, 13 Oct 2018 14:51:20 +0000 vince lim https://vincelim.com/THINK-INSIDE-THE-BOX Client: Lockheed Martin Agency: McCann New York Role: Group Creative Director <img width="2613" height="377" width_o="2613" height_o="377" data-src="https://freight.cargo.site/t/original/i/689f485558d9e708d969cb1d33b4554bdc4971d067c614564f3ef7eb86464469/Screenshot-2023-03-31-at-5.48.42-PM.png" data-mid="173851421" border="0" src="https://freight.cargo.site/w/1000/i/689f485558d9e708d969cb1d33b4554bdc4971d067c614564f3ef7eb86464469/Screenshot-2023-03-31-at-5.48.42-PM.png" /> Today, the space race isn’t between countries. It’s between aerospace companies. Making recruitment more important than ever. Lockheed Martin asked us to help them recruit the most brilliant minds in the country. So we created something the most talented engineers can’t resist. A challenge. We surprised Virginia Tech with a 14 foot mysterious box that appeared in the middle of campus. To find out what the box held inside, students were asked to solve expert aerospace equations in order to “Unlock” the box. When the box was finally unlocked, those with the skills capable of doing so were rewarded with a VR type experience using a system of mirrors and video technology. They also discovered something else they weren’t expecting... a job offer with Lockheed Martin’s space department. D&amp;AD 2019:DIGITAL DESIGN:Graphite Pencil EXPERIENTIAL:Shortlist ADWEEK’S 2019 THE PROJECT ISAAC AWARDS:DESIGN INVENTION AD TECH INVENTION OUT-OF-HOME MEDIA INVENTION EPICA AWARDS 2019:BRANDED CONTENT:Gold EVENT:Silver IPROMOTIONS &amp; INCENTIVES: Bronze CLIOS 2019:DIRECT MARKETING:Silver SPATIAL DESIGN:Silver INNOVATION: Shortlist LONDON INTERNATIONAL AWARDS:CLIENT PROMOTION:Gold EXPERIENTAL DESIGN:Silver ADC AWARDS 2020:DIGITAL EXPERIENCES-AUGEMENTED/MIXED REALITY:Bronze EXPERIENCE DESIGN-INSTALLATIONS:Bronze EXPERIENCE DESIGN-GUERILLA/STUNT:MERIT EFFIES 2020: <img width="4032" height="2528" width_o="4032" height_o="2528" data-src="https://freight.cargo.site/t/original/i/fa5ebd019e3c8f1bb3b5987ff36234e8d513a09dab84dc2a1dbb7667de02be0c/LM_Box_3.jpg" data-mid="26126327" border="0" src="https://freight.cargo.site/w/1000/i/fa5ebd019e3c8f1bb3b5987ff36234e8d513a09dab84dc2a1dbb7667de02be0c/LM_Box_3.jpg" /> <img width="3962" height="2320" width_o="3962" height_o="2320" data-src="https://freight.cargo.site/t/original/i/ee5dde4c5f4eb9e7f13f5dac4150fbda506e6e3a6294325df7fc0867caf2f0ab/LM_Box_4.jpg" data-mid="26126426" border="0" src="https://freight.cargo.site/w/1000/i/ee5dde4c5f4eb9e7f13f5dac4150fbda506e6e3a6294325df7fc0867caf2f0ab/LM_Box_4.jpg" /> <img width="3701" height="2818" width_o="3701" height_o="2818" data-src="https://freight.cargo.site/t/original/i/acb26987dffc194646e26182509e23919c5b64b775529f85e1edd062e1289098/LM_Box_5.jpg" data-mid="26126429" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/acb26987dffc194646e26182509e23919c5b64b775529f85e1edd062e1289098/LM_Box_5.jpg" /> <img width="3962" height="2320" width_o="3962" height_o="2320" data-src="https://freight.cargo.site/t/original/i/cffb922a79fe2d72a8773722b03f2cbb6f582de32b3fbc42732c0b2860709605/LM_Box_6.jpg" data-mid="45786093" border="0" src="https://freight.cargo.site/w/1000/i/cffb922a79fe2d72a8773722b03f2cbb6f582de32b3fbc42732c0b2860709605/LM_Box_6.jpg" /> <img width="2914" height="1883" width_o="2914" height_o="1883" data-src="https://freight.cargo.site/t/original/i/0031e61a952d278176e1abe38a9a04b47d52e70d18c6f054f47cbaf096eda298/LM_Box_9.jpg" data-mid="26126432" border="0" src="https://freight.cargo.site/w/1000/i/0031e61a952d278176e1abe38a9a04b47d52e70d18c6f054f47cbaf096eda298/LM_Box_9.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/97aa37a47c8ddf346d84ddebf03150d5b84fa1cd53792f50f73b8eccbbebf29c/LM_Box_12.jpg" data-mid="26126433" border="0" src="https://freight.cargo.site/w/1000/i/97aa37a47c8ddf346d84ddebf03150d5b84fa1cd53792f50f73b8eccbbebf29c/LM_Box_12.jpg" /> $10,000 WINNERS <img width="3795" height="2846" width_o="3795" height_o="2846" data-src="https://freight.cargo.site/t/original/i/201059774068cd782b7764139836d10aed01c6aa3cc3401d89fc4d9bb56c32b1/LM_Box_13.jpg" data-mid="26126437" border="0" src="https://freight.cargo.site/w/1000/i/201059774068cd782b7764139836d10aed01c6aa3cc3401d89fc4d9bb56c32b1/LM_Box_13.jpg" /> https://vincelim.com/PLANTERS-SUPER-BOWL-2020 Fri, 21 Feb 2020 10:31:02 +0000 vince lim https://vincelim.com/PLANTERS-SUPER-BOWL-2020 Client: Planters Agency: VaynerMedia Role: Group Creative Director Director: Dave Meyer THE DRUMSOCIAL BUZZ AWARD:BEST SOCIAL STUNT Saturday Night Live - January 25, 2020 New Yorker <img width="1125" height="2247" width_o="1125" height_o="2247" data-src="https://freight.cargo.site/t/original/i/1f6edc8d3163b966c16865cb34e7096a842a27046f2656d2b9bb72d61acd6d0f/Mr-peanut.jpg" data-mid="61648554" border="0" data-scale="36" src="https://freight.cargo.site/w/1000/i/1f6edc8d3163b966c16865cb34e7096a842a27046f2656d2b9bb72d61acd6d0f/Mr-peanut.jpg" />&nbsp; &nbsp;&nbsp;<img width="1125" height="2247" width_o="1125" height_o="2247" data-src="https://freight.cargo.site/t/original/i/e95a238ef743a2c648648804aa8535880f94836e0d83a924cf99e2fce80a4e5e/Mr-peanut-2.jpg" data-mid="61648555" border="0" data-scale="36" src="https://freight.cargo.site/w/1000/i/e95a238ef743a2c648648804aa8535880f94836e0d83a924cf99e2fce80a4e5e/Mr-peanut-2.jpg" /> https://vincelim.com/MiO-WE-FIX-WATER Tue, 21 Jul 2020 19:01:18 +0000 vince lim https://vincelim.com/MiO-WE-FIX-WATER Client: MiO Agency: VaynerMedia Role: Group Creative Director Water is plain. It’s boring. Dare we say, it’s broken. So we fixed it. Director: Noam Murro Director: Dave Meyer https://vincelim.com/PLANTERS-SUPER-BOWL-2021 Wed, 07 Apr 2021 13:59:47 +0000 vince lim https://vincelim.com/PLANTERS-SUPER-BOWL-2021 Client: Planters Agency: VaynerMedia Role: Group Creative Director Super Bowl Teaser Super Bowl 2021 https://vincelim.com/THE-ZEBRA-WASTING-MONEY Wed, 26 Jan 2022 15:40:09 +0000 vince lim https://vincelim.com/THE-ZEBRA-WASTING-MONEY Client: The Zebra Agency: Argonaut Role: Head of Creative / Executive Creative Director https://vincelim.com/THE-ZEBRA-PAIRING-POLICIES Wed, 26 Jan 2022 15:26:44 +0000 vince lim https://vincelim.com/THE-ZEBRA-PAIRING-POLICIES Client: The Zebra Agency: Argonaut Role: Head of Creative / Executive Creative DirectorNo matter who you are, where you live, or what you drive, the Zebra is an insurance expert for everyone.To help the brand’s first major advertising campaign stand out from the comically cluttered insurance space, we created a brightly colored brand world that is as beautiful as it is funny.